Menu Close
About Us

Choose Your Ride

South Bay Safe Streets (SBSS) is a non-profit organization dedicated to reducing impaired driving incidents in Hermosa Beach and the South Bay communities. Founded in response to a sharp increase in impaired driving incidents in 2022, SBSS collaborated with local business owner Greg Newman to create a comprehensive program that focuses on education, frequent reminders, and urban design to drive better choices. Our mission is to encourage visitors to choose ride-sharing options when visiting the area, and through extensive social media and in-establishment marketing, SBSS aims to drive home the message that Hermosa Beach has zero tolerance for all criminal offenders, including drunk drivers.

Our Key Staff and Board Members: At SBSS, our team includes passionate and experienced individuals who are committed to achieving our mission. Our Executive Director is Raymond Dussault, a Leadership Hermosa Beach graduate of 2012 with 10 years of beverage and promotions experience. He is also a member of the Hermosa Beach Kiwanis Club, Hermosa Beach Chamber of Commerce, Hermosa Friends Foundation, and a former South Bay Boys & Girls Club board member. Megg Sulzinger is our Chief Marketing Officer, a Leadership Hermosa Beach graduate of 2016, and a former board member of LHB from 2016 to 2019. Megg has over a decade of digital advertising experience and has worked as a digital marketer for local Hermosa businesses.

Partnerships and Collaborations: At SBSS, we understand the importance of collaboration to achieve our mission. We are proud to have partnered with the Baja Sharkeez Group of restaurants, who have been our first supporters and have implemented a pioneering specific establishment plan that can be used as a template for other establishments. We are also partnering with the Hermosa Beach Police Department, who have provided us with valuable demographic data to understand better the communities and age groups most at risk for impaired driving. Armed with this knowledge, SBSS has crafted targeted social media ads aimed at encouraging responsible behavior and reducing DUI incidences in the South Bay.

Raymond Dussault

Executive Director

Raymond Dussault is an accomplished executive with a passion for beach volleyball and a distinguished background in beverage and promotions. As a graduate of the 2012 Leadership Hermosa Beach program, Raymond is deeply committed to the community. A former board member of the South Bay Boys & Girls Club and current board member for the Hermosa Beach Kiwanis Club, he is also an active member of the Hermosa Beach Chamber of Commerce and the Hermosa Friends Foundation.

Megg Sulzinger

Director of Communications

Megg is a dynamic professional who brings a wealth of experience to her role. A graduate of Leadership Hermosa Beach, Class of 2016, and a former LHB board member, Megg is deeply rooted in community engagement. She brings a decade of Digital Advertising and Marketing experience to SBSS. A dedicated member of the Hermosa Beach Chamber of Commerce, she was recently selected as a Chamber Ambassador. Megg is also a passionate advocate for the South Bay music community and can be found supporting local artists from the front row.

Choose Your Ride and Zero Tolerance Hermosa

Contact Us